If you thought online reviews didn’t matter for your dealership, think again! Online reviews have never been more important as people now research the Internet before making any buying decision. Don’t believe us? The stats speak for themselves.
Why You Need Google Reviews
- 90% of prospects reveal that their purchasing decisions were influenced by positive reviews.
- 84% of people place their trust in online reviews as much as a personal recommendation.
- 74% of customers say that positive reviews make them trust a local business more.
- 68% of people read between 1 and 6 reviews before forming an opinion.
As it turns out, people actually read Google reviews.If your dealership doesn’t have any or enough online reviews, your prospects may look elsewhere.
Even though you want a review to come naturally, sometimes a little prompting is necessary. Here are some tips to help you get more reviews for your dealership online:
Choose The Right Time To Ask
When asking for a review, timing is important. If you ask too early, your customer may not have experienced the full benefits of your service. If you ask too late, your customer may have already forgotten. Ask for a review as soon as you make the sale. You can also take this opportunity to get feedback on your overall service. When customers feel like their opinions matter, they are more likely to leave you a positive review.
Make It Easy For Your Customers To Leave A Review
If you want a review, you need to make it super easy for your customer. A review link is sometimes the best way to encourage them. Leave review links on your social channels, emails and website. You can also include a review link on the invoice when emailing it to your customer.
People are busy, which makes it easy to forget things. This includes leaving you a review even though you’ve asked for it before. But 80% of reviews typically originate from follow-ups. This is why it’s good to send a gentle review reminder.These follow-ups also help customers remember your dealership and will likely recommend you to others.
Positive Google reviews can help you stand out from competition because they build trust, credibility and confidence in your dealership.
But to get these reviews, you must streamline and automate your operations, so you don’t waste hours on manual tasks. EasyCars is a comprehensive, web-based dealer management system that simplifies and automates every aspect of your dealership, giving you the opportunity to focus on closing more sales deals.